Inspired by Davines and in collaboration with LifeGate comes the campaign Zero Impact Salons®. Making up for environmental damage has become simple and expedient…
The Zero Impact Salons campaign, which Davines has launched in collaboration with LifeGate, allows member salons to compensate through reforestation projects for CO2 emissions generated by their professional activity.
What is the benefit? As far as Davines is concerned, it lies in the pursuit of the idea of ethically sustainable beauty in which it believes. As far as member salons are concerned, it would provide a further opportunity to stand out in the market place and spread a concrete message.
It is not hard to become a Zero Impact Salon; all it takes is to offset annual CO2 emissions. For further information and details on offsetting methods, contact your local Davines representative directly.
For Multispace Salon Partners, Davines pledges to offset the annual emissions of the principal stylist, thereby supporting and incentivising the extension of the project to all salon staff.
Being recognised as a Zero Impact Salon does in fact involve offsetting the impact made by all staff members.
All salons who join up for Zero Impact will be listed, with full name and address details, on the website www.impattozero.it.
For more info on Davines Sustainables projects visit the Our Story section on Davines.com
