January 23, 2011

Angelo Seminara new art director for Davines

Angelo Seminara, a rising star of international hair-styling, has today become the new art director for Davines. While waiting to see him as the star of the On Hair Industry show at the next Cosmoprof, Angelo is presenting a preview of Náttúra, his first collection for Davines.

Born in Italy but resident abroad for quite some time, with a cosmopolitan spirit and frequently inspired by Nature, Angelo Seminara has become a figure of reference in international hair-styling thanks to his talent and a series of more and more illustrious alliances, first and foremost Trevor Sorbie, for whom he worked as international creative director.

Amongst the scores of acknowledgments Angelo has obtained over his already long career, the one that stands out is “British Hairdresser of the Year” 2010, a prize he had already won in 2007 and equivalent in terms of prestige to an Oscar for an actor.

His highly particular way of treating hair like a fabric allows him to push style to the very limits, bringing to life creations that are constantly innovative. In Angelo Seminara’s works, passion and inspiration blend to bring back the hair’s natural beauty under the suggestive effect of his touch. Thanks to his work backstage at fashion shows in Paris, New York, London and Milan, and his collaboration with high fashion stylists such as Chanel, Hermes, Dolce & Gabbana, and Vivienne Westwood, Angelo has won well-deserved international recognition.

His refined and much sought-after taste coupled with his love for Nature, form a happy marriage with Davines’ philosophy of Sustainable Beauty, something already evident in Náttúra, the first collection he has realized in his new role as art director.

This collection, characterized by diaphanous simple images, is Angelo’s tribute to the beauty of Nature in Iceland (Náttúra in the local language), already so predominant that it has no need to mesmerize in order to be striking. In Iceland both spring and summer offer colours that are pure and clean, warm and enchanting; each of them revealing chromatic facets and games of light in total harmony with the landscape.

Náttúra tells of a woman who is strong and imperturbable, essential and utterly beautiful, ethereal and timeless. The light of early summer, filtering through solar lenses, enfolds and warms her, while contrasts remain blurred.

Along with Davines, Angelo Seminara will be one of the leading lights at the On Hair Industry show scheduled for the 2011 edition of Cosmoprof at Bologna, Italy.

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